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Elements and Performance Criteria

1. Prepare to develop content for site
   • Identify customer information needs with reference to audience, site functionality and client requirements
   • Confirm site purpose and functionality with reference to client specification
   • Select content channels and format as part of client requirements
   • Obtain templates and style guides
   • Identify content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality
   • Negotiate alterations to site design, as required by the content and client requirements
2. Write site content
   • Create content according to content and client requirements
   • Establish that content is easily and conveniently accessible and visible and that information is clear, understandable and logical
   • Edit content with reference to audience needs, site functionality, content and client requirements
3. Upload content
   • Log into server site using either administrative or anonymous file transfer protocol in preparation for upload
   • Launch transfer file transfer protocol (FTP) client and navigate to destination directory, either graphically or by using a command line interface
   • Store and order files according to logical design and user needs, using accepted file extension scheme
   • Demonstrate operation in closed contention mode

Required Skills

Required skills

communication skills to liaise and negotiate with clients and colleagues

literacy skills to

apply principles of plain English writing for a variety of cultures and people with special needs

identify content

write for the internet

planning and organisational skills to

analyse organisational and audience needs

determine appropriate content channels and formats

identify and understand diverse target audience needs

technical skills to

create content

manage and design the visual composition of the site

upload content

Required knowledge

content features including clarity ease of viewing and readability

copyright and intellectual property legislation relating to web page content

document design web design and usability

functions and features of

microcontent elements such as headings highlighted words and link text

style guides such as cascading style sheets CSS

information architecture

instructional design principles

obligations of merchants and service providers

organisational requirements relating to web page content

privacy requirements relating to web page content

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the ability to write in a manner that recognises cultural differences diversity and people with special needs demonstrate some knowledge of website content creation develop and upload quality content for a website
Context of and specific resources for assessment	Assessment must ensure access to copy edit resources culturally reviewed content style guides and templates website specifications wordprocessing and web development software organisational documentation and industry requirements appropriate learning and assessment support when required modified equipment for people with special needs
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit direct observation of candidate loading and removing content on a site verbal or written questioning to assess candidates knowledge of site functionality and web design review of web content developed by candidate
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector workplace and job role is recommended where appropriate Assessment processes and techniques must be culturally appropriate and suitable to the communication skill level language literacy and numeracy capacity of the candidate and the work being performed Indigenous people and other people from a nonEnglish speaking background may need additional support In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Client requirements may refer to:	business network organisational policies people in the organisation style system.
Client may include:	employee external organisation individual internal department.
File transfer protocol client may include:	commercial software applications in-house or customised software organisation-specific software packaged software.

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